SEO Web Development Web Marketing Seminars

How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques:

• Auto-response email boxes
• Frequently Asked Questions (FAQs) with answers
• Integrating your FAQs with email responses
• Email newsletters/announcements
• Email-based discussion groups (”listservs”)
• Web-based discussion groups
• Usenet-based discussion groups (”newsgroups”)
• Intelligent search engines for your web site (both keyword- and concept-based)
• Online databases that can be updated automatically by your customers via the Web

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Internet Concepts, LLC, knows that content and presentation are the two things that make one site stand out from another. They have created several award-winning sites you may have already encountered, as follows…

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Colleges and universities are now discovering the many benefits of educational publishing on the Internet. But is the transition worth the effort? And how are publishers responding to these opportunities? This workshop will lead participants to answer these questions and teach you how to target your readers.

Participants in this workshop will learn the details of:

• Intellectual property issues:
  • Identifying and protecting copyrights & trademarks
  • Registration procedures for copyrights & trademarks
• Security implications:
  • Sending information only to approved Internet users
  • Keeping cybervandals and cyberthieves out of your
    systems

  • When, what, and how to charge for program usage:
    • Demos, trial licenses
    • Registration procedures
    • Billing procedures (fixed monthly charges vs. usage-based
      charges)

    • What to charge for and what to provide free of
      charge

    • Foreign currency
    • Secure payment options (FirstVirtual, DigiCash,
      credit cards, etc.)
  • Reaching diverse markets on the Net
    • Minorities
    • Non-English speaking students

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• Importance of multimedia in “selling” your message
• Images & image maps
• Sound & video (QuickTime, MPEG, Ulaw, etc.)
• Adobe Acrobat (portable documents)
• 3-D viewer applications (Kinemage, etc.)
• Effectiveness of multimedia on the Net vs. other media:
  CD-ROMs, video tapes, audio tapes

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